BRANDED ENTERTAINMENT (CONTENT CREATION)

• Entertaining Content (Engagement)
• Brand Integration & Product Placement
• Connection With A Target Audience

 

DSP (Demand Side Platform) - A system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface.

Interactive Marketing - Allows customers and prospects to participate in the process of building a brand's image in a certain market or target group's minds.

Branded Entertainment - Also known as branded content, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.

Brand Marketing - People engaged in branding seek to develop or align the expectations behind the product or service experience.

Content Partnership - A new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform.

Social Media Marketing - An addition to personal, small business, corporate, and non-profit organizations' integrated marketing communications plans.

Sponsored Post - A post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company.

Viral Marketing - Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness.