BRANDED ENTERTAINMENT (CONTENT CREATION)
- Entertaining Content (Engagement)
- Brand Integration & Product Placement
- Connection With A Target Audience
DSP (Demand Side Platform) - A system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface.
Interactive Marketing - Allows customers and prospects to participate in the process of building a brand's image in a certain market or target group's minds.
Branded Entertainment - Also known as branded content, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.
Brand Marketing - People engaged in branding seek to develop or align the expectations behind the product or service experience.
Content Partnership - A new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform.
Social Media Marketing - An addition to personal, small business, corporate, and non-profit organizations' integrated marketing communications plans.
Sponsored Post - A post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company.
Viral Marketing - Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness.