AdTech is a set of technologies used for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, design, bid management, analytics, optimization and automation of digital advertising. MarTech uses various technologies for businesses to automate, streamline, and optimize their marketing efforts.
EdTech is the use hardware and software designed to enhance teacher-led learning in classrooms and improve students’ education outcomes.
FinTech is the use of new technology to compete with traditional financial methods in the delivery of financial services (i.e. AI, blockchain, cloud computing and big data).