Blogs
Reach out to bloggers to spread the word to their base
Distribute assets
Nurture relationships with interested bloggers for future rollouts
throughout the year
Social Networks
Create fan pages
Drive fans to a fan page
Distribution of compelling assets (images, videos, links to web pages,
etc.)
Issue a call to action (sweepstakes, promotions, coupons, etc.)
Nurture relationships with Key Opinion Leaders
Engage other relevant groups
Create Twitter Profile
Drive followers of the Twitter Profile
Seeding exclusive info via #hashtags
Message Boards
Start relevant conversations
Seeding brand mentions
Video Sharing Sites
Release video assets if available