DSPs, or Demand Side Platforms, are technologies that were created to directly interface with demand side entities, specifically ad exchanges.
DSPs are essentially a direct plug-in for any advertiser into to all the ad exchanges.
In other words, advertisers can BID for impressions in an open marketplace.
Our DSP technology gives you access to tens of billions of impressions across all the major ad exchanges and yield optimizers
ACCESS
Our DSP (Demand Side Platform) technology gives you access to tens of billions of impressions across all the major ad exchanges and yield optimizers
Data
In addition to rich data pools from providers like BlueKai, eXelate, BIZO and our own proprietary ownership data
EXPERTISE
Our full service model is designed to seamlessly integrate with agencies’ current buying teams to provide the necessary skills and expertise to activate and optimize your RTB services. Our team of RTB experts will work with your buying team to:
- Create your target profile
- Develop your bid strategy
- Actively manage, analyze and optimize campaign performance based on your client’s goals
BENEFITS
- Control
Real Time Bidding (RTB) through a DSP gives agencies greater control over the value of your
client’s media - Efficiency
With a full service model, we act as an extension of your buying team which helps improve the efficiency of planning, buying and stewarding smaller advertising budgets
- Speed to Market
As these are open marketplaces, we can get your Real-Time Bidding campaign up and running within 48 hours (2 business days) of receiving the initial IO
- Limited Risk
Your agency can offer a full service solution to your clients without incurring additional operational and technology costs, or risk, typically associated with a self-service model